應用流變學包括軟物質變形和流動的科學，特別關注復雜流體的表征和理解的實驗和計算進展，包括其非平衡動力學和結構行為。該雜志對現象學和分子理論、儀器、各種材料（如聚合物、橡膠、油漆、玻璃、食品、生物材料）的研究以及廣泛的實際應用提供了深入的見解。我們邀請提供新技術的手稿，或對現有的實驗、計算或理論方法在應用流變學領域的概述。這些貢獻應在審查層面上，與當前或未來的應用密切相關，并且非研究人員可以理解。應用流變學也為世界各地的幾個流變學會提供時事通訊。

Applied Rheology covers the science of the deformation and flow of soft matter, with special interest in experimental and computational advances in the characterization and understanding of complex fluids, including their nonequilibrium dynamic and structural behaviors. The journal offers insight into both phenomenological and molecular theories, instrumentation, the study of diverse materials (such as polymers, rubber, paint, glass, foods, biological materials) and a wide range of practical applications.We are inviting the contribution of manuscripts that present new techniques or give an overview of existing experimental, computational or theoretical methods in the field of applied rheology. The contributions should be at a review level with a strong tie to present or future applications as well as understandable to the non-researcher. Applied Rheology also serves as the newsletter for several rheological societies worldwide.