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定量營銷與經濟學(QME)出版了營銷、經濟學和統計學的交叉研究。我們的重點是使用定量方法解決與市場營銷相關的重要應用問題。我們將營銷廣義地定義為研究企業、競爭對手和消費者之間的界面。這包括但不限于消費者偏好、消費者需求和決策、企業的戰略互動、定價、促銷、目標定位、產品設計/定位和渠道問題。我們采用各種各樣的研究方法,包括應用經濟學理論、計量經濟學和統計方法。也鼓勵使用一級、二級或實驗數據進行實證研究。
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
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